Facebook & Instagram Ads For Restaurants

Facebook and Instagram paid ads are your secret weapons for making your restaurant shine online. These platforms offer a unique opportunity to cut through the digital clutter, grabbing the interest of potential diners and tempting them to make your restaurant their next dining destination. With tailored ad campaigns, you can showcase your restaurant's distinct offerings, flaunt its inviting ambiance, and tantalise taste buds, positioning your establishment as a top pick for foodies everywhere.

How We Work

Custom Facebook & Instagram Ads Strategies

We craft bespoke Facebook and Instagram ad strategies to entice diners to restaurants. Specifically designed to showcase dishes and events, our campaigns captivate hungry audiences, ensuring your restaurant stands out and tempts customers to indulge in a unique dining experience.

Testing

We conduct thorough testing on creatives, ad copies, imagery, videos, and existing customer data to optimise ROI for our clients.

Through meticulous analysis and continuous refinement, we tailor Facebook and Instagram ads to maximise engagement and revenue for restaurants, ensuring every marketing effort delivers tangible results and drives business growth.

Reporting

We send all of our clients weekly reports and hold regular client meetings. These reports offer detailed insights into Facebook and Instagram ad performance.

Facebook & Instagram Paid Ads

With the ability to deliver tailor-made advertising right into the palm of your audience’s hand, there has never been a better time for you to tap into the potential of Facebook.

A fully-managed, in-house service

From planning to launch, and beyond, our paid social specialists will constantly be looking for new growth avenues to maximise the results of your campaigns.

Why Use Facebook Ads

Facebook Ads are one of the holy grails of online restaurant advertising, Why? Well, with a whopping 2 billion active users, you’ve got a captive audience waiting to be impacted by your game-changing brand.

Even in the post-iOS 14 era, Facebook Ads are the ultimate high-converting machine. Why would you continue wasting your money on mediocre marketing when you could be crushing it with ads produced by a top Facebook advertising agency?

Photography & Videography

Let’s face it: attention spans are shorter than ever!

With killer photography and videography we will catch your audience’s eyes in no time. We take pride in seeing your goals come to fruition. We use our own content team, which specialises in effective Facebook and Instagram to create compelling content that stands out from the crowd.

Why Choose Us?

Expert Facebook & Instagram Paid Ads

We're all about creating top-notch paid social ad campaigns for restaurants. We dive deep into the intricacies of the hospitality industry to make sure our strategies are spot-on for each unique challenge and opportunity.

Experienced Team

Our Facebook & Instagram ad specialists stay up-to-date with cutting-edge strategies, driven by a commitment to consistently deliver outstanding results.

Proven Success

We have a track record of significantly improving clients’ Facebook & Instagram paid ads, driving more traffic to their sites, and increasing their customer base.

Facebook & Instagram Ad FAQs

  • Facebook and Instagram ads can significantly increase your restaurant's visibility, attract new customers, and engage with your existing customer base. With advanced targeting options, these platforms allow you to reach specific demographics, such as local residents or people who have shown interest in similar types of cuisine.

  • The budget for ads can vary widely depending on your objectives and the competitive landscape. Starting with a modest budget is common, such as £5 to £10 per day, to test what works best for your restaurant. You can then adjust your spending based on the results and ROI you see.

  • Photo ads showcasing your dishes can be very effective, especially when they are high-quality and visually appealing. Video ads that provide a glimpse into your kitchen, highlight the dining experience, or feature customer testimonials can also be powerful. Carousel ads are great for showing multiple menu items or different aspects of your restaurant.

  • Use Facebook and Instagram's targeting tools to refine your audience based on location, age, interests, behavior, and more. For restaurants, local targeting is crucial, so set your ads to reach people within a specific radius of your location. You can also target fans of similar local businesses or cuisine types.

  • Key metrics include engagement rate (likes, comments, shares), reach, conversion rate (how many people visited your website or made a reservation), and return on ad spend (ROAS). Monitoring these metrics will help you understand how effectively your ads are driving business goals.

  • Yes, you can upload customer information, like email addresses from your loyalty program, to create Custom Audiences. This allows you to target ads to existing customers or similar profiles on Facebook and Instagram, making your campaigns more relevant and effective.

  • Regular updates keep your content fresh and engaging. Try to rotate ads every few weeks or when you notice a drop in engagement. Seasonal promotions, new menu items, or special events are perfect opportunities to update your ad content and attract more customers.

  • Analyse the performance metrics to identify what's not working—whether it's the visual content, the audience targeting, or the ad copy. Experiment with different aspects of your ads, such as using different images or tweaking the call to action. A/B testing can be a useful approach to determine what changes can improve performance.