Google Ads For London Restaurants

In the competitive hospitality industry, restaurants are constantly seeking innovative ways to stand out and attract new patrons. Google Ads emerges as a potent tool for restaurant owners looking to enhance their online presence and drive customer engagement. By targeting specific keywords related to dining experiences and cuisine, we can efficiently reach potential customers who are actively searching for their next meal.

How We Work

Custom Strategies

We tailor our Google Ads campaign to spotlight your restaurant, strategically showcasing your menu and unique features to captivate your audience.

Testing

We want to only run the best ads possible, and that’s why we run comprehensive testing on ad copy, landing pages, and more to ensure maximum ROI with every campaign. We never stop assessing your ads and searching for areas we can improve, customising and optimising where possible to boost engagement and build your brand.

Reporting

We believe in complete transparency with our clients, and that’s why we provide weekly reports on every aspect of your restaurant's Google Ads campaign.

From clicks to bookings, we let you know how much you’re getting found, and where it’s happening, keeping you in the loop with every change.

Type Of Ads We Run

Search Ads: These ads appear on Google’s search results page when potential customers search for keywords relevant to your restaurant. They are text-only and can drive immediate clicks to your website.

Display Ads: These visual ads appear on websites within the Google Display Network, providing a more visual promotion approach for restaurants.

App Ads: Aimed at promoting mobile apps, these ads can help restaurants with their own apps increase installs and engagement from mobile users.

Targeted Locations

Geolocation Targeting is an essential element of Google Ads management that focuses on defining the geographic areas where your ads will be displayed. This means your advertising efforts are concentrated in locations where your potential customers are most likely to be, increasing the likelihood of attracting foot traffic and online reservations.

Keyword Optimisation

We focus on finding all potential search terms a customer might use when searching for dining options. This requires thorough research to identify high-impact keywords that align with your restaurant's offerings, such as "best sushi in London" or "family-friendly Italian restaurants near me”

Helping customers to find you

We design our client’s ad structure from the ground up, we create ads that stand out in a crowded online space. Incorporating high-quality, exciting, informative, and engaging ad copy is key to drawing interest and enticing customers to your key pages.

Why Choose Us?

Expert Restaurant Google Ads

We specialise in running Google Ads for restaurants, meaning that we know just what it takes to get you in front of potential customers with content that is sure to convert.

Experienced Team

Our Google Ads experts are skilled in the latest strategies and committed to delivering top results. We keep up to date with all news and updates to consistently provide great results.

Proven Success

We’ve worked with many restaurants across London and beyond, building a track record of significantly improving online presence and driving more traffic and bookings through paid ads.

Google Ads for Restaurants FAQs

  • Google Ads can significantly increase your restaurant's visibility online, attract more customers, and ultimately boost reservations and sales by targeting potential diners actively searching for dining options in your area.

  • The cost of Google Ads can vary based on several factors including your target location, competition, and the keywords you choose. You can set a daily budget to control costs, making this a flexible option for restaurants of all sizes.

  • Yes, Google Ads allows you to use geotargeting to display your ads to users based on their physical location. This ensures that your ads are shown to potential customers who are within a certain radius of your restaurant.

  • Search ads targeting specific keywords related to dining in your area, display ads featuring appetising images of your dishes, and local ads that highlight your location and contact info are highly effective for attracting local diners.

  • Google Ads provides detailed analytics that can help you track conversions such as website visits, reservation bookings, or calls made directly from the ad. This data helps determine your return on investment and guide future advertising decisions.

  • You can start seeing traffic to your website as soon as your ads go live. However, it may take some time to optimise your campaigns for maximum effectiveness based on user response and other metrics.

  • Absolutely! Google Ads is a great tool for promoting time-sensitive events like happy hours, special menu launches, or holiday events. You can set up campaigns specifically for these occasions to attract more customers during these periods.

  • Consider revising your keyword strategy, targeting settings, or ad creatives. Testing different versions of your ads (A/B testing) can also help you understand what resonates best with your audience. Regularly updating and optimising your campaigns based on performance data is key to improving results.